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	<title>Sweet Lemon &#187; Twitter</title>
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		<title>Levi’s dropping pants on Twitter</title>
		<link>http://sweetlemon.be/blog/2009/10/14/levi%e2%80%99s-dropping-pants-on-twitter/</link>
		<comments>http://sweetlemon.be/blog/2009/10/14/levi%e2%80%99s-dropping-pants-on-twitter/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 07:58:27 +0000</pubDate>
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				<category><![CDATA[New Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[
The latest campaign by Levi’s Australia and Host surely got people  talking  about jeans. Their aim was to reconnect Levi’s with the youth market and looking at it, they clearly understand the importance social networks are playing in the lives of these consumers.

They announced  a cool competition called iSpyLevis on their website: a game where [...]]]></description>
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