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	<title>Sweet Lemon &#187; advertising</title>
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	<description>flavours your communication</description>
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		<title>Tesco : Let the store come to the people !</title>
		<link>http://sweetlemon.be/blog/2011/06/22/tesco-homeplus-subway-virtual-store/</link>
		<comments>http://sweetlemon.be/blog/2011/06/22/tesco-homeplus-subway-virtual-store/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:25:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=390</guid>
		<description><![CDATA[
Very often customers feel like they have very little time for shopping.  Tesco created virtual stores with QR codes. Korean customers could scan the codes and the products into their online carts.   After the transaction was finished the ordered goods were delivered right at the front door.  This campaign resulted for Teco to concer the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Ji Lee &#8211; &#8220;Professional + Personal = Awesome&#8221;</title>
		<link>http://sweetlemon.be/blog/2010/01/13/ji-lee-professional-personal-awesome/</link>
		<comments>http://sweetlemon.be/blog/2010/01/13/ji-lee-professional-personal-awesome/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 11:36:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=259</guid>
		<description><![CDATA[
When you’re offered the possibility to attend a lecture by Ji Lee, you don’t hesitate. You grab it, you go and you scribble away to take in as much as possible from what he has to tell!  So here’s a little resume of his first lecture in Belgium, held at Design at Work in Kortrijk [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Clean tags: the sustainable way of communication</title>
		<link>http://sweetlemon.be/blog/2009/11/02/clean-tags-the-sustainable-way-of-communication/</link>
		<comments>http://sweetlemon.be/blog/2009/11/02/clean-tags-the-sustainable-way-of-communication/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 11:36:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[streetart]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=69</guid>
		<description><![CDATA[
For the launch of their new American Legend Pizzas, Domino’s Pizza teamed up with GreenGraffiti, a company specialised in greenwashing. Using a high pressure water sprayer and a template, 220 logos were created, leaving a crispy clean mark on the smudged pavements of  New York,  Los Angeles and Philadelphia. As people aren’t used to find [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>The Marketing Foundation for Students</title>
		<link>http://sweetlemon.be/blog/2009/11/02/the-marketing-foundation-for-students/</link>
		<comments>http://sweetlemon.be/blog/2009/11/02/the-marketing-foundation-for-students/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 11:26:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sweet Lemon]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[company stuff]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=82</guid>
		<description><![CDATA[
Each year The Marketing Foundation organizes a conference, discussing one particular segment of marketing, that gathers about 2500 attendees.
“Done before”:  you‘re likely to say, but this organization is all about teaching and offering experiences to students.  The whole event is set up by students who work on a voluntary basis, coached by some professionals. So [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Levi’s dropping pants on Twitter</title>
		<link>http://sweetlemon.be/blog/2009/10/14/levi%e2%80%99s-dropping-pants-on-twitter/</link>
		<comments>http://sweetlemon.be/blog/2009/10/14/levi%e2%80%99s-dropping-pants-on-twitter/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 07:58:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=35</guid>
		<description><![CDATA[
The latest campaign by Levi’s Australia and Host surely got people  talking  about jeans. Their aim was to reconnect Levi’s with the youth market and looking at it, they clearly understand the importance social networks are playing in the lives of these consumers.

They announced  a cool competition called iSpyLevis on their website: a game where [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Poster Planters</title>
		<link>http://sweetlemon.be/blog/2009/10/09/poster-planters/</link>
		<comments>http://sweetlemon.be/blog/2009/10/09/poster-planters/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 08:30:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[living sculptures]]></category>
		<category><![CDATA[streetart]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=29</guid>
		<description><![CDATA[
In an attempt to activate public space, artists Sean Martindale and Eric Cheung came up with an innovative way to reuse layers of old ads on posterboards.

They cut triangular shapes deep into  the thick layers of posters, peel them back and fold them into triangular shaped pockets, using stapels to hold them in place.  Once [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Succulent living wall by Edina Tokodi</title>
		<link>http://sweetlemon.be/blog/2009/10/08/succulent-living-wall-by-edina-tokodi/</link>
		<comments>http://sweetlemon.be/blog/2009/10/08/succulent-living-wall-by-edina-tokodi/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 08:38:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[living sculptures]]></category>
		<category><![CDATA[streetart]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=14</guid>
		<description><![CDATA[
The latest piece by Edina Tokodi is a bit different  from her previous moss works, but ties in beautifuly with her vision on art.  Using succulent plants and white panels to create the image of a human face, she addresses our relationship with  nature by “exploring the diversity of and possible connections between organic materials” [...]]]></description>
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		<slash:comments>0</slash:comments>
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