When you’re offered the possibility to attend a lecture by Ji Lee, you don’t hesitate. You grab it, you go and you scribble away to take in as much as possible from what he has to tell!  So here’s a little resume of his first lecture in Belgium, held at Design at Work in Kortrijk last month.

For the launch of their new American Legend Pizzas, Domino’s Pizza teamed up with GreenGraffiti, a company specialised in greenwashing. Using a high pressure water sprayer and a template, 220 logos were created, leaving a crispy clean mark on the smudged pavements of  New York,  Los Angeles and Philadelphia. As people aren’t used to find inscriptions under their feet, the campaign gained a lot of attention and even became a newsitem on national television.

Each year The Marketing Foundation organizes a conference, discussing one particular segment of marketing, that gathers about 2500 attendees.

“Done before”:  you‘re likely to say, but this organization is all about teaching and offering experiences to students.  The whole event is set up by students who work on a voluntary basis, coached by some professionals. So while learning first hand, how to pull off such a major event from A to Z, they present keynotes by major players in the world of innovative marketing to their fellow students. Seems like everybody’s winning here, no?

The latest campaign by Levi’s Australia and Host surely got people  talking  about jeans. Their aim was to reconnect Levi’s with the youth market and looking at it, they clearly understand the importance social networks are playing in the lives of these consumers.

In an attempt to activate public space, artists Sean Martindale and Eric Cheung came up with an innovative way to reuse layers of old ads on posterboards.

The latest piece by Edina Tokodi is a bit different  from her previous moss works, but ties in beautifuly with her vision on art.  Using succulent plants and white panels to create the image of a human face, she addresses our relationship with  nature by “exploring the diversity of and possible connections between organic materials” as she states in an interview on Wooster Collective.