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	<title>Sweet Lemon</title>
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	<description>flavours your communication</description>
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		<title>creative approach to road safety</title>
		<link>http://sweetlemon.be/blog/2011/07/06/creative-approach-to-road-safety/</link>
		<comments>http://sweetlemon.be/blog/2011/07/06/creative-approach-to-road-safety/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 10:05:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=493</guid>
		<description><![CDATA[

Last year the Road Safety Authority teamed up with Setanta Insurance to start a campaign to raise awareness to the dangers of speeding. They set up a creative competition to write an ad highlighting the topic, set out a brief and offered the chance to win 3000 euro plus the opportunity to have your ad [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Charlie bit me – Remix &#8211; Viral Video’s second life!</title>
		<link>http://sweetlemon.be/blog/2011/06/30/charlie-bit-me-%e2%80%93-remix-viral-video%e2%80%99s-second-life-2/</link>
		<comments>http://sweetlemon.be/blog/2011/06/30/charlie-bit-me-%e2%80%93-remix-viral-video%e2%80%99s-second-life-2/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 08:35:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[Charlie bit me]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=483</guid>
		<description><![CDATA[

Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness.  .  Upload an amazing video and once the video goes viral millions of viewers will see your viral movie and they will become advocates of your movie.  Viral have an end too.  Would it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emergency Underwear Dispenser</title>
		<link>http://sweetlemon.be/blog/2011/06/29/emergency-underwear-dispenser/</link>
		<comments>http://sweetlemon.be/blog/2011/06/29/emergency-underwear-dispenser/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 08:16:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Archie McPhee]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=467</guid>
		<description><![CDATA[

If you’ve ever laughed a bit too hard and experienced some uncomfortable results, the Emergency Underwear Dispenser will keep you covered.

This handy box looks like a tissue dispenser, but after pulling on the white tip it becomes clear that these do more than help a runny nose. This box of emergency skivvies comes in a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A human touch on mobile experience</title>
		<link>http://sweetlemon.be/blog/2011/06/28/a-human-touch-on-mobile-experience/</link>
		<comments>http://sweetlemon.be/blog/2011/06/28/a-human-touch-on-mobile-experience/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 10:02:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Rimino]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=461</guid>
		<description><![CDATA[

There’s a good chance that you have never seen a mobile phone quite like the one in Amid Moradganjeh’s Project Rimino. Project Rimino is a touchscreen, e-paper device that displays information in the form of print posters.
Displaying each screen in a print poster may sound awkward and annoying, but it actually looks quite nice. The [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Cannes 2011 : Creative Effectiveness Lions</title>
		<link>http://sweetlemon.be/blog/2011/06/27/cannes-2011-creative-effectiveness-lions/</link>
		<comments>http://sweetlemon.be/blog/2011/06/27/cannes-2011-creative-effectiveness-lions/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 08:37:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=440</guid>
		<description><![CDATA[


The last edition of Cannes has passed by &#8230; and it was good again ! Cannes 2011 edition brought a new category : &#8216;creative effectiveness lions&#8217;. And the winner is an amazing cross-media campaign that proofs the effectiveness of combining different media from advertising, over events to new media.
The &#8216;Walkers Crisps &#8211; Sandwich&#8217; campaign focus [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Toyota opens Window to the World</title>
		<link>http://sweetlemon.be/blog/2011/06/23/toyota-opens-window-to-the-world/</link>
		<comments>http://sweetlemon.be/blog/2011/06/23/toyota-opens-window-to-the-world/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 13:41:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=429</guid>
		<description><![CDATA[

Concept display at ACEA “Our Future Mobility Now” exhibition
Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the Copenhagen Institute of Interaction Design (CIID) had [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tesco : Let the store come to the people !</title>
		<link>http://sweetlemon.be/blog/2011/06/22/tesco-homeplus-subway-virtual-store/</link>
		<comments>http://sweetlemon.be/blog/2011/06/22/tesco-homeplus-subway-virtual-store/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 12:25:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=390</guid>
		<description><![CDATA[

Very often customers feel like they have very little time for shopping.  Tesco created virtual stores with QR codes. Korean customers could scan the codes and the products into their online carts.   After the transaction was finished the ordered goods were delivered right at the front door.  This campaign resulted for Teco to concer the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Energy saving design</title>
		<link>http://sweetlemon.be/blog/2010/02/18/energy-saving-design/</link>
		<comments>http://sweetlemon.be/blog/2010/02/18/energy-saving-design/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 11:16:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=310</guid>
		<description><![CDATA[

Tech gadgets are always nice.  And when they succeed in combining crisp design with clever energy saving, they’re even better.  The following two concepts are some great examples we recently stumbled upon (thanks to Link Drop Today).
The first one is a battery supported electric bike conceived by Yuji Fujimura. It has a docking station for [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Adobe Photoshop Cook Tutorial</title>
		<link>http://sweetlemon.be/blog/2010/02/16/adobe-photoshop-cook-tutorial/</link>
		<comments>http://sweetlemon.be/blog/2010/02/16/adobe-photoshop-cook-tutorial/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 16:29:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[office pictures]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=291</guid>
		<description><![CDATA[

In search of new online talent, Adobe Italy organized a competition inviting graphic designers, video makers, photographers, web designers and developers to create a project with Adobe technologies. To participate in the Adobe YouGC Contest, competitors had to submit their work within nine weeks, after choosing one of six categories: tutorials, desktop applications, demos, white [...]]]></description>
		<wfw:commentRss>http://sweetlemon.be/blog/2010/02/16/adobe-photoshop-cook-tutorial/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Ji Lee &#8211; &#8220;Professional + Personal = Awesome&#8221;</title>
		<link>http://sweetlemon.be/blog/2010/01/13/ji-lee-professional-personal-awesome/</link>
		<comments>http://sweetlemon.be/blog/2010/01/13/ji-lee-professional-personal-awesome/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 11:36:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=259</guid>
		<description><![CDATA[

When you’re offered the possibility to attend a lecture by Ji Lee, you don’t hesitate. You grab it, you go and you scribble away to take in as much as possible from what he has to tell!  So here’s a little resume of his first lecture in Belgium, held at Design at Work in Kortrijk [...]]]></description>
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		<slash:comments>7</slash:comments>
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