For the launch of their new American Legend Pizzas, Domino’s Pizza teamed up with GreenGraffiti, a company specialised in greenwashing. Using a high pressure water sprayer and a template, 220 logos were created, leaving a crispy clean mark on the smudged pavements of  New York,  Los Angeles and Philadelphia. As people aren’t used to find inscriptions under their feet, the campaign gained a lot of attention and even became a newsitem on national television.

In an attempt to activate public space, artists Sean Martindale and Eric Cheung came up with an innovative way to reuse layers of old ads on posterboards.