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	<title>Sweet Lemon &#187; New Media</title>
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	<description>flavours your communication</description>
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		<title>A human touch on mobile experience</title>
		<link>http://sweetlemon.be/blog/2011/06/28/a-human-touch-on-mobile-experience/</link>
		<comments>http://sweetlemon.be/blog/2011/06/28/a-human-touch-on-mobile-experience/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 10:02:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Rimino]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=461</guid>
		<description><![CDATA[
There’s a good chance that you have never seen a mobile phone quite like the one in Amid Moradganjeh’s Project Rimino. Project Rimino is a touchscreen, e-paper device that displays information in the form of print posters.
Displaying each screen in a print poster may sound awkward and annoying, but it actually looks quite nice. The [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>POSTRmagazine – printed proof of a living counter-culture</title>
		<link>http://sweetlemon.be/blog/2009/12/03/postrmagazine-%e2%80%93-printed-proof-of-a-living-counter-culture/</link>
		<comments>http://sweetlemon.be/blog/2009/12/03/postrmagazine-%e2%80%93-printed-proof-of-a-living-counter-culture/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 09:57:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[magazines]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=212</guid>
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If one thing can be said about POSTRmagazine, it’s that it knows how to stand out.  Not only has this free quarterly magazine a clearly different voice than most traditional media, focussing on the other side of the story and encouraging its readers to form their own opinion; its most striking difference is the irregular [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>The 24Hour Magazine</title>
		<link>http://sweetlemon.be/blog/2009/10/28/the-24hour-magazine/</link>
		<comments>http://sweetlemon.be/blog/2009/10/28/the-24hour-magazine/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 08:46:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[magazines]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=62</guid>
		<description><![CDATA[
Stories about newspapers and magazines, struggling to survive the changes imposed by the new media, seem omnipresent lately.  We thought it might be a good idea to highlight some fine examples of understanding how to deal with this competition and taking up the challenge.
First in line is the 24Hour Magazine : a concept to create [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Levi’s dropping pants on Twitter</title>
		<link>http://sweetlemon.be/blog/2009/10/14/levi%e2%80%99s-dropping-pants-on-twitter/</link>
		<comments>http://sweetlemon.be/blog/2009/10/14/levi%e2%80%99s-dropping-pants-on-twitter/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 07:58:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[New Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sweetlemon.be/blog/?p=35</guid>
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The latest campaign by Levi’s Australia and Host surely got people  talking  about jeans. Their aim was to reconnect Levi’s with the youth market and looking at it, they clearly understand the importance social networks are playing in the lives of these consumers.

They announced  a cool competition called iSpyLevis on their website: a game where [...]]]></description>
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