If one thing can be said about POSTRmagazine, it’s that it knows how to stand out. Not only has this free quarterly magazine a clearly different voice than most traditional media, focussing on the other side of the story and encouraging its readers to form their own opinion; its most striking difference is the irregular format it’s printed on.
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Stories about newspapers and magazines, struggling to survive the changes imposed by the new media, seem omnipresent lately. We thought it might be a good idea to highlight some fine examples of understanding how to deal with this competition and taking up the challenge.
First in line is the 24Hour Magazine : a concept to create a magazine from scratch to print in a single 24 hour period.
The latest campaign by Levi’s Australia and Host surely got people talking about jeans. Their aim was to reconnect Levi’s with the youth market and looking at it, they clearly understand the importance social networks are playing in the lives of these consumers.

