Very often customers feel like they have very little time for shopping.  Tesco created virtual stores with QR codes. Korean customers could scan the codes and the products into their online carts.   After the transaction was finished the ordered goods were delivered right at the front door.  This campaign resulted for Teco to concer the pole position in online shopping in Korea.

Imagine the human body as an illuminated walking billboard… Science fiction?

Not if you see the latest developments in bio-engineering. Researchers at the Beckman Institute (University of Illinois) and the Tufts University in Medford, have managed to build silk-silicon LEDs that can sit under the skin and might act as little photonic tattoos.

For the past thirty-one years, D&AD has been granting it’s yearly Global Students Awards.  All over the world, students in design and advertising are challenged to come up with mind-blowing creative answers to set briefings.

The emerging talents have a choice between 12 sponsored briefings and the results are judged by leading creative directors  and the participating sponsors.
It’s a win-win situation : sponsorship offers brands the opportunity to set a bespoke, creative briefing while supporting young talent.  The students on their hand, are given a chance to produce some of their most creative work, without the constraints they’ll be meeting in their professional lives.

Each year The Marketing Foundation organizes a conference, discussing one particular segment of marketing, that gathers about 2500 attendees.

“Done before”:  you‘re likely to say, but this organization is all about teaching and offering experiences to students.  The whole event is set up by students who work on a voluntary basis, coached by some professionals. So while learning first hand, how to pull off such a major event from A to Z, they present keynotes by major players in the world of innovative marketing to their fellow students. Seems like everybody’s winning here, no?