For the launch of their new American Legend Pizzas, Domino’s Pizza teamed up with GreenGraffiti, a company specialised in greenwashing. Using a high pressure water sprayer and a template, 220 logos were created, leaving a crispy clean mark on the smudged pavements of New York, Los Angeles and Philadelphia. As people aren’t used to find inscriptions under their feet, the campaign gained a lot of attention and even became a newsitem on national television.

