Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness. . Upload an amazing video and once the video goes viral millions of viewers will see your viral movie and they will become advocates of your movie. Viral have an end too. Would it be possible to relaunch it, give it a second life? Of course, since your viral video is in the collective memory you can make funny or exiting variations on it. This Charlie bit me remix is a beautiful example of such a video. In it’s first viral cycle it had 345+ million viewers and still rising. The Remix version just passes 35 million viewers!

If you’ve ever laughed a bit too hard and experienced some uncomfortable results, the Emergency Underwear Dispenser will keep you covered.

There’s a good chance that you have never seen a mobile phone quite like the one in Amid Moradganjeh’s Project Rimino. Project Rimino is a touchscreen, e-paper device that displays information in the form of print posters.

The last edition of Cannes has passed by … and it was good again ! Cannes 2011 edition brought a new category : ‘creative effectiveness lions’. And the winner is an amazing cross-media campaign that proofs the effectiveness of combining different media from advertising, over events to new media.

Concept display at ACEA “Our Future Mobility Now” exhibition

Imagine when a journey from A to B is no longer routine as your car in the near-future encourages a sense of play, exploration and learning. This is the image engineers and designers from Toyota Motor Europe (TME) and the Copenhagen Institute of Interaction Design (CIID) had of Toyota’s “Window to the World” vehicle concept.

The concept re-defines the relationship between passengers in a vehicle and the world around it by transforming the vehicle’s windows into an interactive interface. Using augmented reality, what used to be a pane of glass, begins to provide passengers with information about landmarks and other objects as they go past. The window can also be used as a canvas for drawings, which then interacts with the passing environment.

Very often customers feel like they have very little time for shopping.  Tesco created virtual stores with QR codes. Korean customers could scan the codes and the products into their online carts.   After the transaction was finished the ordered goods were delivered right at the front door.  This campaign resulted for Teco to concer the pole position in online shopping in Korea.