For the past thirty-one years, D&AD has been granting it’s yearly Global Students Awards.  All over the world, students in design and advertising are challenged to come up with mind-blowing creative answers to set briefings.

The emerging talents have a choice between 12 sponsored briefings and the results are judged by leading creative directors  and the participating sponsors.
It’s a win-win situation : sponsorship offers brands the opportunity to set a bespoke, creative briefing while supporting young talent.  The students on their hand, are given a chance to produce some of their most creative work, without the constraints they’ll be meeting in their professional lives.

We picked three nice and very different concepts, visualising Hewlett Packard’s instruction: “Present an idea which promotes HP Workstations’ ability to bring to live anything the creative mind can conceive.”

“HP – invent” by Matt Robinson and Tom Wrigglesworth

“Play” by Oliver FRend

“HP Workstations” by Dean Wilkinson

For 2010, one of the briefings is sponsored by The Design and Technology Alliance Against Crime, asking animation students to express how crime can be reduced by using good design. Seeing what the previous years had to offer, we’re already looking forward to the solutions they ’ll come up with.