Each year The Marketing Foundation organizes a conference, discussing one particular segment of marketing, that gathers about 2500 attendees.

“Done before”:  you‘re likely to say, but this organization is all about teaching and offering experiences to students.  The whole event is set up by students who work on a voluntary basis, coached by some professionals. So while learning first hand, how to pull off such a major event from A to Z, they present keynotes by major players in the world of innovative marketing to their fellow students. Seems like everybody’s winning here, no?

For their website design they turned to us and this is what we pleased them with. This year, the current developments in multimedia communication and the challenges they pose, led to the baseline: Segmentation is dead, long live segmentation!
Again the conference turned out a great success being ‘sold out’ in a couple of weeks.

A report (in Dutch) can be found on BelgianCowboys.