Imagine the human body as an illuminated walking billboard… Science fiction?

Not if you see the latest developments in bio-engineering. Researchers at the Beckman Institute (University of Illinois) and the Tufts University in Medford, have managed to build silk-silicon LEDs that can sit under the skin and might act as little photonic tattoos.

For the past thirty-one years, D&AD has been granting it’s yearly Global Students Awards.  All over the world, students in design and advertising are challenged to come up with mind-blowing creative answers to set briefings.

The emerging talents have a choice between 12 sponsored briefings and the results are judged by leading creative directors  and the participating sponsors.
It’s a win-win situation : sponsorship offers brands the opportunity to set a bespoke, creative briefing while supporting young talent.  The students on their hand, are given a chance to produce some of their most creative work, without the constraints they’ll be meeting in their professional lives.

For the launch of their new American Legend Pizzas, Domino’s Pizza teamed up with GreenGraffiti, a company specialised in greenwashing. Using a high pressure water sprayer and a template, 220 logos were created, leaving a crispy clean mark on the smudged pavements of  New York,  Los Angeles and Philadelphia. As people aren’t used to find inscriptions under their feet, the campaign gained a lot of attention and even became a newsitem on national television.

Each year The Marketing Foundation organizes a conference, discussing one particular segment of marketing, that gathers about 2500 attendees.

“Done before”:  you‘re likely to say, but this organization is all about teaching and offering experiences to students.  The whole event is set up by students who work on a voluntary basis, coached by some professionals. So while learning first hand, how to pull off such a major event from A to Z, they present keynotes by major players in the world of innovative marketing to their fellow students. Seems like everybody’s winning here, no?