post thumbnail

Stories about newspapers and magazines, struggling to survive the changes imposed by the new media, seem omnipresent lately.  We thought it might be a good idea to highlight some fine examples of understanding how to deal with this competition and taking up the challenge.

First in line is the 24Hour Magazine : a concept to create a magazine from scratch to print in a single 24 hour period.

Cover

Not only did it stand out for completing the magazine in this well precised and awfully short time limit; it also fully embraced the possibilities offered by social media to share the whole experience.  Prior to the event , they created a facebook group and twittered about the idea to gather a group of enthousiastic contributers. On the day itself, they constantly updated live video feeds on Vimeo, blog posts on their website, Twitter updates and a behind the scenes Flickr stream. The end result was 90 pages of fashion, design, music and lifestyle which  could be viewed online, downloaded or ordered as a printed copy.

Offering readers not only a visualy exiting issue, but also an insight in the whole process is proof that magazines can still hold the future.

4 comments so far

Add Your Comment
  1. [new blogpost] The 24Hour Magazine – merging traditional and new media http://bit.ly/3lHDHa

  2. [new blogpost] The 24Hour Magazine – merging traditional and new media http://bit.ly/3lHDHa

  3. RT @sweet_lemon: [new blogpost] The 24Hour Magazine – merging traditional and new media http://bit.ly/3lHDHa

  4. impressive!!